For the first time ever: your shampoo and conditioner protect against hard water, chlorine, salt, and other contaminates that strip your color and make your hair look dull. For the first time ever: personalized custom at-home dyes mix directly into a nourishing color-protecting masque to revive your tone and color intensity. Ultra-concentrated direct dyes revive color and neutralize unwanted tones. Adds a subtle deposit of color to prolong color intensity for long-lasting results between salon visits. Exceptional color care, reinvented. Now nourishes hair while neutralizing water particles (including Orlando’s hard water) to protect and maintain healthy hair color.